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    CASE STUDY: MAJOR NATIONAL PMC

    Scaling 15x Right Before Leasing Season—Without Missing a Beat

    A major national property management company needed to migrate their entire digital ad portfolio to a new partner—in April. That meant scaling from 2 pilot properties to 31 active properties in a single month, right as leasing season began. Conventional wisdom says that's 3-6 months of painful ramp time. They couldn't afford to wait.

    THE COMPANY

    One of the largest multifamily operators in the Midwest and Southeast. 125+ properties, 26,000+ units, $4B in assets under management.

    2

    April

    31

    May

    9

    States

    28

    Cities

    31

    Properties

    Geographic Footprint: IN, CO, FL, GA, NC, OH, KY, MN, TX

    THE APPROACH

    How We Eliminated the Ramp Period

    1

    Proprietary Multifamily Data

    7 years of apartment search data means we don't start from scratch. Our OccupAI platform identifies winning keywords, audiences, and bid strategies before day one.

    THE ADVANTAGE

    Other agencies rebuild from zero. We import proven playbooks instantly.

    2

    Nuanced Search Structure

    We launched with a sophisticated keyword architecture designed for multifamily—not generic real estate templates.

    THE NUMBERS

    20,892 Keywords

    2,384 at perfect Quality Score 10

    3

    Integrated Channel Strategy

    We deployed a full-funnel approach with each channel playing a specific role—not just turning everything on and hoping.

    CHANNEL MIX

    Social Lead Gen + Google Search + Performance Max + Display Awareness

    THE RESULTS: SEARCH

    Capturing High-Intent Renters

    NON-BRAND SEARCH

    $32

    Cost Per Lead

    Competitive terms like "apartments in [city]"—the hardest to win

    PERFORMANCE MAX

    $58

    Cost Per Lead

    Google's AI-powered campaigns across Search, Display, YouTube

    BRAND SEARCH

    $5

    Cost Per Lead

    23% CTR

    KEYWORD FOUNDATION

    20,892

    Keywords

    2,384

    at QS 10

    9.1%

    Avg CTR

    THE RESULTS: SOCIAL + AWARENESS

    Building Demand at Scale

    Social Lead Generation

    $5.86

    Cost Per Lead

    925

    Leads

    47% of Total Volume

    Awareness Layer

    Display and social traffic campaigns build brand recognition. When renters search on Google, they already know the property name—driving branded search efficiency.

    Display Advertising

    Programmatic reach across premium inventory

    Social Traffic Campaigns

    Driving website visits and brand familiarity

    Reddit

    Reaching renters in community discussions

    THE INSIGHT

    Awareness isn't wasted spend—it fuels search. Impressions build brand recognition that makes Google ads more efficient.

    THE OUTCOME

    Ready for Leasing Season

    WEEK 1

    $132

    CPL

    6 Weeks

    WEEK 6

    $26

    CPL

    8-MONTH TOTALS

    12,309

    Total Leads

    $254K

    Investment

    $20.64

    Blended CPL

    KEY WINS

    Seamless 2 → 31 property launch

    9.1% Search CTR (4x benchmark)

    $5.86 Social CPL (47% of total volume)

    Ready for peak leasing season

    Worried About Switching?

    We eliminated the ramp period for one of the largest PMCs in the country. Let's talk about your portfolio.

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