Social Media Advertising

    Engage Renters WhereThey Scroll Daily

    Social-first campaigns that reach renters with scroll-stopping creative, hyper-targeted audiences, and AI-optimized bidding that drives tours.

    Full Platform Coverage

    We manage campaigns across every major social platform to reach your prospects wherever they spend their time.

    Facebook & Instagram

    Facebook & Instagram

    Reach renters where they spend hours daily with carousel ads, video tours, and dynamic unit-specific campaigns.

    Lead FormsCarousel AdsVideo AdsRetargeting
    TikTok

    TikTok

    Capture Gen Z renters with authentic, scroll-stopping content that showcases your community lifestyle.

    In-Feed AdsSpark AdsHashtag ChallengesCreator Partnerships
    Reddit

    Reddit

    Engage highly-informed renters in relevant community discussions with native ads that feel authentic to the platform.

    Promoted PostsCommunity TargetingInterest TargetingConversation Ads

    Precision Audience Targeting

    Reach the right renters with layered targeting strategies that go beyond basic demographics to find high-intent prospects.

    In-Market Renters
    Users actively searching for apartments
    Life Event Triggers
    Newly engaged, new job, graduating students
    Competitor Conquesting
    Visitors to competing property websites
    Lookalike Audiences
    Users similar to your best residents
    Retargeting Pools
    Website visitors who didn't convert
    CRM Matching
    Your existing lead database for nurturing

    RentDigital Advantage

    OccupAI continuously optimizes audience targeting based on which segments are actually converting to tours and leases, not just clicks.

    • Real-time audience optimization
    • Cross-platform frequency capping
    • Lease-attributed ROAS tracking

    Social Built for Multifamily

    Every campaign is tailored to apartment marketing, with creative and targeting designed to drive qualified leads.

    Hyper-Targeted Audiences

    Build custom audiences based on income, lifestyle, life events (moving, new job), and competitive conquesting of competitor properties.

    Dynamic Creative

    AI-powered creative that automatically showcases available floor plans, pricing, and amenities based on user preferences.

    Lifestyle Positioning

    Connect emotionally with prospects through lifestyle-focused content that sells the community experience, not just the units.

    Conversational Ads

    Messenger and Instagram DM ads that capture leads and schedule tours directly within the platform.

    Occupancy-Driven Spend

    Budget allocation that automatically increases for high-vacancy floor plans and decreases when units fill up.

    A/B Creative Testing

    Continuous testing of imagery, copy, and CTAs to identify top performers and maximize conversion rates.

    Ready to Dominate Social?

    Get a free social media audit and see how your campaigns compare to industry benchmarks.