THE CONCERN
You've been burned by agencies promising lead volume while your leasing team drowns in junk contacts. Fake emails. Wrong numbers. People who never intended to rent. It's not about how many leads you get—it's about how many actually sign a lease.
The real question:
What's my actual cost per lease—and how do I improve it?
Our answer:
The most comprehensive lead evaluation process in multifamily marketing.
SOCIAL LEAD VERIFICATION
We use 7 years of apartment search data to find renters who are actively looking in your area.
Our lead forms require 5-7 fields. This filters out casual browsers and captures serious renters.
Each lead must confirm their info by clicking a link in a text or email we send them.
Our AI checks that the name, phone, and email look like a real person—not spam or bots.
Only verified, qualified leads are sent to your leasing team's CRM.
The result? Your leasing team only spends time on prospects who have already proven they're real, engaged, and ready to rent.
Lead-to-Lease Rate*
10%
*Shown from study conducted by NMHC top 50 PMC
SEARCH OPTIMIZATION
We launch with 20,000+ keywords built specifically for apartment searches in your market.
Every incoming lead is scored against hundreds of signals to measure quality and intent.
Our AI listens to calls to determine: is this a real sales inquiry, and did they schedule a tour?
Tour data feeds back into our system, so campaigns get smarter over time.
You stop paying for clicks and start paying for people who actually tour.
This is a closed-loop system
Every tour outcome teaches the algorithm to find better renters next time.
Most agencies optimize to cost per lead. We optimize to cost per tour—because that's what drives occupancy for your communities.
THE RESULTS
SOCIAL LEASE RATE
10%
of verified leads convert to signed leases
SEM COST PER LEASE
<$400
optimizing to tours, not clicks
ROI IMPACT
10x+
return on ad spend
When you verify leads before delivery and optimize toward actual leases instead of vanity metrics, everything changes:
Leasing teams spend time on real prospects
Campaigns get smarter with every conversion
Your cost per lease drops while quality rises