--- title: description: lang: en json-ld: --- [![Company Logo](/assets/company-logo-BosX0aZ6.png)powered by Occup AI ](/) [Home](/) [Platform](/platform) [Solutions](#solutions) [Insights](/insights) [About](/about) Book a DemoGet Free Scorecard [Back to Insights ](/insights) CASE STUDY: MAJOR NATIONAL PMC # Scaling 15x Right Before Leasing Season—Without Missing a Beat A major national property management company needed to migrate their entire digital ad portfolio to a new partner—in April. That meant scaling from 2 pilot properties to 31 active properties in a single month, right as leasing season began. Conventional wisdom says that's 3-6 months of painful ramp time. They couldn't afford to wait. THE COMPANY One of the largest multifamily operators in the Midwest and Southeast. 125+ properties, 26,000+ units, $4B in assets under management. 2 April 31 May 9 States 28 Cities 31 Properties Geographic Footprint: IN, CO, FL, GA, NC, OH, KY, MN, TX THE APPROACH ## How We Eliminated the Ramp Period 1 ### Proprietary Multifamily Data 7 years of apartment search data means we don't start from scratch. Our OccupAI platform identifies winning keywords, audiences, and bid strategies before day one. THE ADVANTAGE Other agencies rebuild from zero. We import proven playbooks instantly. 2 ### Nuanced Search Structure We launched with a sophisticated keyword architecture designed for multifamily—not generic real estate templates. THE NUMBERS 20,892 Keywords 2,384 at perfect Quality Score 10 3 ### Integrated Channel Strategy We deployed a full-funnel approach with each channel playing a specific role—not just turning everything on and hoping. CHANNEL MIX Social Lead Gen + Google Search + Performance Max + Display Awareness THE RESULTS: SEARCH ## Capturing High-Intent Renters NON-BRAND SEARCH $32 Cost Per Lead Competitive terms like "apartments in \[city\]"—the hardest to win PERFORMANCE MAX $58 Cost Per Lead Google's AI-powered campaigns across Search, Display, YouTube BRAND SEARCH $5 Cost Per Lead 23% CTR ### KEYWORD FOUNDATION 20,892 Keywords 2,384 at QS 10 9.1% Avg CTR THE RESULTS: SOCIAL + AWARENESS ## Building Demand at Scale ### Social Lead Generation $5.86 Cost Per Lead 925 Leads 47% of Total Volume ### Awareness Layer Display and social traffic campaigns build brand recognition. When renters search on Google, they already know the property name—driving branded search efficiency. Display Advertising Programmatic reach across premium inventory Social Traffic Campaigns Driving website visits and brand familiarity Reddit Reaching renters in community discussions THE INSIGHT Awareness isn't wasted spend—it fuels search. Impressions build brand recognition that makes Google ads more efficient. THE OUTCOME ## Ready for Leasing Season WEEK 1 $132 CPL 6 Weeks WEEK 6 $26 CPL ### 8-MONTH TOTALS 12,309 Total Leads $254K Investment $20.64 Blended CPL ### KEY WINS Seamless 2 → 31 property launch 9.1% Search CTR (4x benchmark) $5.86 Social CPL (47% of total volume) Ready for peak leasing season ## Worried About Switching? We eliminated the ramp period for one of the largest PMCs in the country. Let's talk about your portfolio. [Contact Us](/contact) ### More Case Studies [ Lease Up 97.6% Occupancy in 6 Months ](/case-studies/lease-up)[ Lead Verification 10% Lead-to-Lease Rate with Verified Leads ](/case-studies/lead-verification) RentDigital The smartest marketing agency in multifamily. AI-powered strategy, data-driven results. [info@rentdigital.com](mailto:info@rentdigital.com) Evanston, IL #### Platform - [Platform Overview](/platform) #### Resources - [Case Studies & Insights](/insights) #### Channels - [Paid Search](/channels/paid-search) - [Social Ads](/channels/social-ads) - [Display & Retargeting](/channels/display-retargeting) - [Streaming](/channels/streaming-tv) - [Geofencing](/channels/geofencing) #### Company - [About Us](/about) - [Careers](/careers) - [Contact](/contact) © 2026 RentDigital. All rights reserved. [](https://www.linkedin.com/company/rentdigitalads) [Privacy Policy](/privacy-policy)